We can always learn from the mistakes of others. There are always lessons to be learned. Here are a few mistakes and pitfalls that others have made with search engine optimization with their websites.
For example, this February Overstock.com was heavily penalized for unethical gaming by Google. Overstock was caught offering discounts to college members who linked their .edu pages to their website. Google ranked educational pages higher than average consumer pages, and it bumped up Overstock’s rank on the search engine significantly.
Google shut that down, however, as soon as they found out. Overstock.com was initially on all the top options in their field, but now it is very far down the page rankings because of their penalization. Google changed their tactics again after this disaster, and has very strict penalties for services and websites who try to artificially manipulate their rankings with unethical SEO techniques.
Unethical SEO practices are known as gaming tactics. Gaming has been around for a while. Thanks to spam sites, there is still a lot of gaming going on.
We now know that even big-name companies can be caught in the trap of gaming tactics. Google recently slammed J.C. Penney for using unethical SEO tactics. J.C. Penney was involved in a black hat link farm, which allows them to bump their rankings quickly using links.
Another well-known company, J.C. Penney, was penalized on Google recently for their unethical SEO techniques. The company used “black hat” link farm techniques to get ahead during the busy holiday season. Link farms are specifically designed to hyperlink to all other sites that are in the group.
Google and other search engines completely ban link farms when found.
What these stories show us is the importance of choosing the right company to help with Boise SEO. Having the right company can help you avoid pitfalls like overstock.com and J.C. Penney ran in to. Take time to find the right company for you so you can improve your website activity without getting slammed with unethical, underhanded SEO techniques.